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ProFlo Branding.

Balfour Beatty - ProFlo Branding

Creative

Description

ProFlo from Balfour Beatty is an innovative backfill material that allows the user to recycle excavated spoil to use as backfill. A high performance cement-bound flowable material, ProFlo is far more effective and time efficient than traditional backfill methods, as well as being more environmentally friendly. Manifest were asked to create a brand to promote this new innovation, which included van livery..

Execution

After submitting visuals to the client, an option was chosen and rolled out onto Vans and internal documentation. Currently in use on the North West Gas Alliance, plans are being developed to introduce ProFlo to other parts of the business during 2009.

ProFlo Branding [1]