Brain Box.

Dunlop Adhesives - Brain Box

Integrated

Description

Dunlop wanted to engage with end users through an on-pack and online promotion in a bid to help it expand into the general building products market.

Execution

Manifest designed and developed Professor Dunlop's BRAINBOX which encourages people in the building trade to offer suggestions and ideas to help it develop new products and solutions for the general building trade. Details can be found on special packs of Dunlop products or at the specially designed BRAINBOX website where entrants can win a top prize as well as merchandised runner-up goodies.

To help promote it, Manifest established a strategic PR and social media campaign including support from a top trade publication and dedicated Twitter and Facebook pages.

Deliverables

Social Media Marketing, Creative, Public Relations, Direct Mail, Multimedia

Brain Box [1]