Dunlop Adhesives - Grand Prix Campaign
Integrated
Description
Dunlop was looking to hear what their customers thought of them and asked Manifest to look into creative ways of getting a response.
Execution
Our solution was to develop a direct mail campaign with a difference. It encouraged customers to go to a micro site and watch a race game, with an incentive to win a big prize. However, before seeing if you had won you had to complete the questionnaire so boosting traffic to the site and respondents to the survey.
Gallery View
Overview![Grand Prix Campaign [1]](/images/portfolio/dunlop-grand-prix-mailer-and-game-overview.jpg)
