Website.

Dunlop Adhesives - Website

Digital Media

Description

Dunlop Adhesives wanted a website refresh that fell in line with its brand evolution and brand philosophy of quality, easy to select, easy to use products for the non professional tiler.

Manifest's multimedia team subsequently focused the website refresh on its navigation, making it as simplistic as four key tabs: Products, Stockist Area, Trade Area and Media Room. The content management system will allow it to evolve over time and the news section is linked to a RSS feed for Dunlop news as it happens. The website's skin follows the reverse traffic light system designed by Manifest for the initial brand overhaul in 2007.

As a visitor incentive, the multimedia team also designed a game, Professor Dunlop's Bug Blaster. Highly addictive, it incorporates a high score table to encourage a bit of friendly competition.

Deliverables

Multimedia, CMS
Website [1]