Dunlop Adhesives - Year of Sport 2009
Integrated
Description
Manifest developed the concept of Dunlop's Sporting Year back in 2007 and it has been running ever since. The concept is an annual competition with winners being awarded tickets to high profile sporting events. Manifest's PR and creative team did the rest.
Execution
An integrated campaign Manifest developed all of the branding, advertising, merchandise and microsite. The PR department then took on the mantle of promoting the competition in the trade press.
Gallery View
Overview![Year of Sport 2009 [1]](/images/portfolio/sporting-year-2009-overview.jpg)
