In Store POS.

Flip Video - In Store POS

Creative

Description

With the launch of its Flip Ultra pocket camcorder, Flip Video sparked a global pocket video phenomenon, opening up video sharing to everyone with the world's smallest and simplest camcorders. In order to drive UK sales in the run up to its first Christmas in market, Flip Video commissioned Manifest to develop in-store point of sale materials that communicated the brand's unique approach and the products' exceptional ease-of-use.

Execution

Manifest created a number of options for the pitch presentation, and the clear winner provided a visual connection with the celebrity advocates of Flip cameras as well as the high profile brand partners such as YouTube, MySpace and AOL.

Creative presentation of the celebrity photography demonstrated the products' versatility and broad appeal, whilst supporting the brand's position as a market leader.

Deliverables

Point of Sale, Brand Control, Creative

In Store POS [1]