Harman Express Ads.

HARMAN Technology - Harman Express Ads

Creative

Description

Long standing client Harman technology made the brave move to alter their distribution route and go direct by launching a new e-commerce site. They looked to Manifest to develop the launch ads, create impact and drive sales.

Execution

With a play on words the concept chosen by Harman focused on the 'express' element of the site. Customers were invited to 'express wonder' at the offers available and 'express delight' at the delivery options available. A clean, bright and positive campaign the branding was also used on a targeted email campaign and thanks to the promotion Harman has expressed joy at the results achieved!

Deliverables

Advertising, Creative Copy Writing, Graphic Design

Harman Express Ads [1]