Public Relations
Being an iconic and leading brand Ilford Photo has a loyal following so in many ways the Ilford campaign is not just promoting the brand itself but also the black and white industry in general. It is vital for Ilford's long-term prosperity that black and white photography produced from the darkroom remains an art form that is practiced widely and taught in schools and colleges across the globe.
It was for this reason that Manifest launched its successful 'Defend the Darkroom' campaign - this inspired both publications and individuals alike to get on board.
This campaign represents just one initiative Manifest has developed for Ilford over the many years we have worked with them.