Over 60s Swim Campaign.

Leisure Connection - Over 60s Swim Campaign

Creative

Description

Wanting to increase the number of senior swimmers in their centres, Harpers asked Manifest to create a slick, high impact campaign that would get the older generation back in the lanes.

Execution

Being one of the first campaigns we undertook for LC, we really wanted to deliver, and that we did. Mixing quality photography and simple, clever lines the campaign was rolled out over 50 sites on various collateral and has been a great success.

Deliverables

Advertising, Copy Writing, Direct Mail
Over 60s Swim Campaign [1]