Northgate Literature Refresh
Creative
Description
Following a successful company rebrand, Northgate tasked Manifest with the job of refreshing its corporate literature.
Execution
Aim: To unify the literature with the new marketing and communications strategy.
As part of the update we looked at a number of sales and marketing materials, including a folder and leaflet for Northgate's flagship service Norflex, as well as designing door-drop flyers, vehicle range cards and consumables including pens, mugs and coasters. These new items all continued Manifest's work to fully bring the new brand into every aspect of Northgate's marketing activity.
After developing a variety of friendly characters as part of the rebrand to communicate key messages in a more light-hearted way, we then incorporate these into the literature due to the fact they'd become a key part of the Northgate brand. Using the characters meant that the literature became fully unified with the marketing and communications strategy.
Gallery View
Overview![Northgate Literature Refresh [1]](/images/portfolio/NG-Gallery1.jpg)
