Northgate - Public Sector Branding
Creative
Overview
Northgate needed a brand look and feel to approach the increasingly competitive public sector in order to demonstrate a range of 'best value' solutions to meet the ever-changing fleet requirements for the sector.
Execution
To support and promote this new venture, a new brand identity was required and Manifest delivered. In addition the branding campaign was also extended to cover advertisements, direct mail, literature and a microsite.
