Public Relations.

Sandtoft Roof Tiles

Public Relations

Description

Sandtoft employed Manifest for a specific campaign to promote their green credentials to a sceptical market.

Sandtoft has always taken its environmental responsibility seriously so the PR campaign was just an extension of what they are actually doing - so no 'green washing' here.

The 12-month campaign began with a Green Resolution that established a mark in the sand as well as future environmental initiatives. As part of an integrated campaign, programme highlights included their move to 100% green electricity, use of bio-diesel, environmentally positive tiles and a carbon neutral factory.

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