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Public Relations.

Target Express

Public Relations

Description

Manifest worked on the Target account for 4 successful years ahead of the business being taken over by Rentokil Initial and being merged into the Initial City Link brand.

Indeed the latter part of the Target campaign was designed to set the company up for floatation or potential sale. Working closely with Target's financial PR company, Merlin, this proved a successful campaign as the eventual takeover proved.

Prior to this it was a commercial led campaign to enhance Target's position as the UK's largest independent parcel company. The strategic campaign focussed on vertical sectors so promoting Target to end users as opposed to its peers.
An integrated campaign, Manifest co-ordinated controlled PR activity alongside relevant direct mail, advertising and on line activities.

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