25.09.09
The photography community are renowned early adopters, and alongside journalists and teachers they are one of the biggest communities on Twitter. As such, the world renowned black and white photography brand ILFORD PHOTO has a great deal to benefit from interacting with its existing and potential customers through an official Twitter stream.
As part of Manifest's new PR strategy for ILFORD PHOTO, we designed and established the Twitter account for ILFORD PHOTO in early September. Importantly we had already established an outreach strategy that would make the platform a success for the brand from day one. We conducted a social media audit for ILFORD PHOTO that highlighted the online influencers in the photography community, enabling us to engage with Twitter users that would find our content relevant and compelling from day one.
Twitter.com/ILFORDPHOTO leapt to 345 followers in less than a week and coupled with a Facebook following of 850 fans, this provides ILFORD PHOTO with the capacity to engage with well over 1000 advocates directly online.
"By preparing our content and approach carefully, we have really hit the ground running with ILFORD PHOTO's online presence," Comments Alex Myers, Director at Manifest, "However, this is only the beginning, as we are preparing a bold and groundbreaking online campaign for 2010 that will really unlock the sales potential of social media audiences for ILFORD PHOTO."
Manifest Communications Ltd
42 New North Road
Huddersfield, HD1 5LS
01484 469 601 (P)
01484 469 602 (F)
Manifest London Ltd
75-185 Grays Inn Road,
London, WC1X 8UE
0207 8120592 (P)
0207 8120650 (F)
