Launching Dunlop's Brainchild
25.09.09
Manifest recently got the chance to develop an exciting on-pack promotion for long-standing client Dunlop Adhesives, incorporating creative, multimedia, PR and social media. "Professor Dunlop's BRAINBOX" is an 'innovation platform promotion' to encourage tradesmen to offer ideas, challenges, problems, or solutions to general building dilemmas for a chance to win a laptop.
Dunlop Adhesives hopes that the promotion will help them expand their current product range of tiles adhesive, grouts and finishing products, whilst offering an engaging way to interact with customers across the country.
Manifest designed the platform, which makes the submission process quick and easy for users, whilst providing secure data capture for Dunlop Adhesives.
On pack promotion of the competition has also been crafted by our creative team and the 'Professor BRAINBOX' artwork s used across all promotional items - from the on pack leaflets to runners-up prizes.
The innovative promotion also gave us a chance to use our unique new Digital Newsroom facility to distribute the news to online audiences and journalists alike. There will be more information on our DNR on the website shortly and the platform makes news easier to find for interested parties, easier to share, and eradicates many of the issues journalists have with traditional press releases.
The competition has already seen an influx of entries and as the PR campaign gains momentum, we're sure to see may more inventive builders have a crack at winning the laptop.
