The doorstep challenge
02.09.09
Long-standing client Sandtoft Roof Tiles commissioned Manifest to produce an ad campaign to drive home the message that they were not only opening a new, southern depot but they were landing smack-bang in the middle of their main competitor's turf.
As ever, Manifest produced a strong set of options but it was the 'Sandtoft. Now on your doorstep' campaign with the 'more down south' strapline that won the day.
As well as ads, Sandtoft required additional promotional collateral to catch the imagination of new and existing customers based in the south.
The first of the ads can be found in the trade press, with collateral ready to be rolled out.
Elaine Liversidge, Marketing Manager for Sandtoft Roof Tiles commented:
"The brief highlighted several potential routes which the design team explored and this led to three very different options being presented to us. However one concept really stood out and we are extremely pleased with the overall result."
