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Making headlines with LDNnudetech

01.12.09

Manifest's Christmas charity project, the #LDNnudetech calendar we told you about last month, caused quite a stir when it was unveiled this month, making headlines from London to Rio. Sky News, The Daily Mail, The Daily Telegraph, The Sun and the world's biggest blog, The Huffington Post were amongst the calendar's fans. Have you bought yours yet?

You can read about our involvement in the London Nude Tech 2010 calendar (#LDNnudetech) project on our blog, but as the Manifest-designed charity calendar made headlines the world over this month, we wanted to tell you to go and pre-order your copy from Firebox now.

All proceeds from the sales of the calendar go directly to Take Heart India, a fantastic charity helping underprivileged communities in India through the delivery of IT training and learning facilities.

The calendar has certainly had an impact, with the national print media picking up the story first, before Sky News, BBC Brazil (yes, Brazil), Le Monde and a myriad of other international titles picked it up. We even made it onto the home page of the Huffington Post - the world's most influential and well-read blog - before that sparked a flurry of coverage stateside including the San Francisco Chronicle.

Alex Myers, Director at Manifest London commented:
"It's fantastic to see London Nude Tech get so much media attention - it should really help to drive sales."

"I think when people first heard about the project they thought it would be just another a twee charity project. However, the photography and design have been carefully crafted to make this a calendar people actually want to buy, which has made a difference."

"The media attention probably derives from the fact that it's funny to talk about a calendar of naked geeks, but then there's a twist when they see the images are fantastic shots of confident, successful entrepreneurs that certainly don't fit the stereotype of a technology nerd."

The calendar continues to spark debate and conversation online - you can follow the tweets using #LDNnudetech - and you can take a sneak peek at the front cover on Manifest's Flickr photo stream.

Making headlines with LDNnudetech