26.03.10
Professor Dunlop has fronted a series of Dunlop's recent campaigns including its Microban antimicrobial grouting range so the familiarity of this character was perfect to head up this latest promotion. The game is closely affiliated with the Microban range, as the aim is to squash as many Grout nasties as possible.
Joint Managing Director of Manifest Communications, Nev Ridley concluded:
"It is always a pleasure to manage and successfully fulfill creative projects for Dunlop Adhesives, as each brief becomes such a team effort across the board. In this case there has been input from creative, marketing and PR to the multimedia team finally bringing the website and game to life online."