Manifest shortlisted for two awards at The Drum Marketing Awards
05.04.12
We're pleased as punch to announce that Manifest has been shortlisted in not one, but two categories for The Drum Marketing Awards. Our work with Northgate Vehicle Hire is nominated for re-brand/re-launch Strategy of the year, and our Equity for Punks campaign for Brewdog is shortlisted for PR Strategy of the Year.
The awards are designed to reward and celebrate marketing teams that are excelling and producing excellent marketing strategies.
Towards the end of 2010, we unveiled the first phase of a large-scale rebrand for Northgate. What was once a fleet that was made up from 20 individual brands had been transformed into one vision, one message and one brand. The rebrand improved customer recognition as well as visits to the website, which increased by 803%.
BrewDog's Equity for Punks campaign was a share scheme, which invited beer fans to invest in the business through in a unique online IPO. It allowed 'fanvestors' to buy equity in the maverick craft brewery for just £95. Manifest was tasked with co-ordinating a campaign that would raise a target of £1million in public investment to build a new brewery, but the campaign far exceeded expectations and reached the maximum possible share sale of £2.2m in less than six months.
Manifest's integrated campaign blended PR and social media activity to kick start a craft beer revolution people wanted to be part of. From the FT to Nuts magazine, Equity for Punks gained blanket media coverage, backed up with social media momentum and viral online content and the campaign raised awareness as well as eyebrows for an eventful six months.
