A Premier appointment for Manifest
31.05.12
Premier Global, which is made up of Premier Training International, Active IQ and Active IQ Academy has appointed Manifest Communications to manage its trade and consumer PR activity, including social media.
Premier Global has enlisted Manifest to increase awareness of all its services and products. PTI is the leading health and fitness training provider, Active IQ is one of the UK's leading OFqual approved awarding organisations, covering Health, Fitness, Sport and Recreation and Active IQ Academy is an e-learning resource for learners in the industry.
Working with the central marketing team as well as a national network of more than 30 training centres and 450 approved training providers, Manifest has launched a busy and proactive press office to meet specific KPIs.
Victoria Branch, sales and marketing director at Premier Global, commented: "It was Manifest's enthusiasm and drive for the account which impressed me. The team spent two days at our flagship training academy in London with a group of students in a bid to appreciate and empathise with our target audience and meet key members of our team - and this was all before they'd started working on the account! Despite aching muscles it was a great way to familiarise the team with the account from a grass root level. They've come up with some great PR campaigns and I am confident I have the right team in place to help us achieve our marketing and business aims."
