Double whammy for Manifest at The Drum Marketing Awards
10.05.12
Manifest scoops PR Strategy of the Year and the prestigious Grand Prix award
Huge smiles in the Manifest offices this morning as we celebrate winning not one, but two awards at the Drum Marketing Awards. First up was the Equity for Punks campaign for Scottish craft brewery client BrewDog, which won PR strategy of the year against some stiff competition. The campaign shattered targets and achieved unprecedented results, providing a huge return on investment for BrewDog. Aiming to raise a target of £1million in public investment to build a new brewery, our strategy far exceeded expectations and reached the maximum possible share sale of £2.2m in less than six months.
The second award of the night came in the form of the Grand Prix, which is awarded to the best campaign from all entries across all categories. This was a real honour to receive and we're thrilled to have our work commended in this way!
Alex Myers, Director at Manifest commented:
"The BrewDog Equity for Punks campaign has been a crazy ride and it's great to see all our hard work recognised by the industry with two amazing awards. Being picked to receive the Grand Prix was a particularly proud moment, especially up against such stiff competition. It's a great incentive to keep stepping it up and develop the next award winning campaigns."
