The Lancashire-based family run business machines reclaimed timber into floors and various items of furniture offering a bespoke service to consumers and businesses. The PR campaign will raise awareness of Lawson's unique service and highlight the quality of the products Lawson's produces, as well as emphasising the company's green credentials. All the products, which Lawson's produces uses reclaimed or recycled timber. To complement the media relations activity, Manifest is designing and managing an innovative prospecting direct mail campaign for Lawson's.
Adam Lawson, Director at Lawson's, commented: "With more than 60 years of experience we are able to provide our customers with high quality products and expert knowledge of the industry. We are really looking forward to working with Manifest over the coming months to build awareness of our brand."
Nev Ridley, Managing Director at Manifest Communications, said: "There's no escaping from the fact Lawson's creates beautiful products, which are unique and bespoke to each client and customer. We are really looking forward to building brand awareness through media relations and the direct mail campaign. The account will be managed from our Leeds office, and continues a great run of new account wins for the team, which is a great start to 2012."